Choosing the right marketing tools to promote your products and services is never easy, especially in an ever-changing digital landscape. Google Ads has been a marketing mainstay for many years, but is it still effective? Discover in this post everything you need to know about the subject. Vitor Peçanha Ene 24, 22 | 10 min read Discover how much it is worth investing in Google Ads this year Creating a successful business is not easy these days and developing a product or service with the potential to set a new standard for quality is nothing more than the beginning of your journey. Making sure the people who need your solution know how to access it is just as challenging, which is why it's crucial to be discerning when choosing the right Digital Marketing solutions .
For many years, Google Ads was considered an absolute staple without which marketing initiatives could not be considered complete. America Cell Phone Number List But what now? After all, a lot has changed in the digital landscape since Google first launched Google Ads (formerly Google Adwords) back in 2000. As we move into 2022, it's natural to wonder if a service that's been around for more than 20 years is still worth it , regardless of how widespread its use may be right now. That's why in this very complete article we tell you everything you need to know. Read until the end! How does Google Ads work? How to start using Google Ads? Is Google Ads worth it today? Google Ads vs. SEO: is SEO still important? Conclusion: Comprehensive marketing campaigns are your best bet How does Google Ads work? Google Ads remains one of the most popular and widely used pay-per-click advertising options around the world and still works, essentially, the same way it always has.
Google Ads users select keywords or key phrases they would like to rank for in relevant Google searches . They then compete for them by placing bids on how much they are willing to pay each time one of their associated ads is clicked. Once a particular Google ad is active you get the opportunity to appear at the top of relevant searches in Google's ad bank. The ad bank always displays on top of Google's organic search results list, giving the included links a great opportunity to generate web traffic and convert it into sales . Ads can also appear in many other Google features and apps.