Besides, not every SaaS business can afford to write multiple guest posts a month. Although you could outsource, you should still consider content syndication – it will give you more exposure than a guest article. With that in mind, try looking for websites that hold authority in your niche. For SaaS businesses, it could be TechCrunch or any review site we previously mentioned. In terms of content, pick something that has a unique value for your target audience and the website’s readers.
Social media outreach Social media has gifted us another opportunity to find potential prospects. You can involve social media outreach in creating a contact list for cold calling or use it as a standalone strategy. Social media outreach makes it easier for brands to find relevant buyers. You just need Phone Number to do a little bit of digging – check out the prospect’s profile information, activity, comments, etc. Then, pick the topic that attracts their attention and gradually introduce your brand and product.
Speaking about that, lack of personalization is one of the most common mistakes in social media outreach. You should take time to learn as much information about each prospect as possible. Tools like LinkedIn Sales Navigator could make the job of finding leads easier, but it’s on you how you approach them. . Referral marketing Last but not least, referral marketing is a way for you to get more leads through referrers.