If you run a B B company, you should also add more detailed information about the target buyer’s occupation—industry, size of the organization, job title, job responsibilities, goals, etc. Where can you find this information? LinkedIn Analytics can come in handy. It categorizes your followers according to their job position and the industry they work in: You can also run a survey to find out about job responsibilities, career goals, and other details.
Your final task is to identify your target buyer’s paramount need and explore how your product or service can cater to it. Once you have that figured out, you can move to Email List the next step. Step : Get marketing video ideas The next step in our guide is to get ideas for video content. And there are two main resources for inspiration. First, you can do some competitor research and find out what your rivals’ video marketing strategies are.
You have two types of competitors: Direct: companies that have a similar audience and product Walmart and Target. Indirect: brands that offer slightly different products but target the same audience with the same need Adidas and Timberland. Search for the companies with similar products on the market and check out their video marketing campaigns. Here’s what you should be looking for: Types of marketing videos for business.