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Measuring the results of marketing activities are you doing it right tags analytics marketing web strategy web marketing web alchlab | seo services & web agency bologna |january . Posted in blog web marketing it's hard to describe the pleasure of launching an ad campaign and seeing your conversion count increase. Of course not all communication activities have such explicitly measurable objectives as an action on a site or a social network. But you need to adopt a data tracking mindset if you want to succeed in digital marketing last week we talked about how google tag manager helps you integrate tracking across the platforms you use.