I know it sounds strange, but it doesn't mean that they will pay you to get out of bed, nothing like that, we are referring to the fact that YouTube presented its new Vertical Videos Ads format at DMEXCO . DMEXCO: tomorrow happens today DMEXCO is . It is held in Cologne, Germany annually. It is what is called a “ meeting” where the key players of the industry, marketing and technology can meet to adjust the digital agenda. Its own organizers define themselves as an “ecosystem of seminars, debates and exhibitions that outline the future of the digital economy and drive market value.
In its last edition it brought together forty Phone Number List thousand visitors, more than a thousand exhibitors and five hundred speakers. And it was precisely at that event that YouTube presented its new commitment to user experience: integrating vertical videos with paid ads to, in this way, increase profits by mitigating the effect of advertising interruptions. The vertical ephemeral The issue of recording with the cell phone vertically or horizontally may seem like an unimportant issue, but it has already destroyed several browsing experiences due to its difficulty in adapting to other types of screens.
At the beginning, we visualized more and filmed less, but little by little with the appearance of “ephemeral” content, the famous Stories, we began to film more and, in this way, visualize much more. As the number of everyday filmmakers increased, obviously vertical filming also increased, it is easier to film with the cell phone in that position. To capture a moment of your day that, for example, you want to share on a network, you must be agile, which is why this format is taking over.
