If in our social media marketing strategy we want to increase the engagement of our publications to, in this way, improve the reach of the publications, one of the best strategies is to create giveaways on the wall of our fan page . Although it may seem simple, it is very easy to make countless mistakes. These are the most common.
The most frequent mistakes when carrying out a giveaway on the Facebook wall
The most frequent mistakes when carrying out a giveaway on the Facebook wall
Base our entire content strategy on giveaways. If we are not able to create other types of content, those who follow us will only do so because of their interest in winning prizes, not because they are interested in our product or service.
Very complex mechanics. Please note that Facebook's promotions policy clearly states that “Personal timelines and friend connections Email Data should not be used as a means to administer promotions (for example, it is not permitted to indicate “Share it on your timeline to enter.” ). Therefore, we will only be able to reward those who interact with a publication by commenting or “liking”. We can never require you to share the post. Furthermore, the simpler the mechanics, the better results we will obtain.
Choosing the winner through a dubious system. How are we going to choose the winner? Will we draw before a notary or will we choose it by non-transparent methods? The first option may mean a considerable increase in the budget, and the second may cause irritation to those who have not won. The solution is to use the Easypromos Facebook sweepstakes app .
Too long promotional periods. These types of promotions, raffles on the Facebook wall, are not advisable to last for a long time. The ideal is, for example, that the name of the winner be known two or three days after starting.
Prizes of low perceived value. What may be a great gift for us may not be for our fans. Before starting the giveaway, think about whether the prize is really going to arouse the interest of your community.
Do not reveal the name of the winner. If we fail in our commitment, our community will let us know. On the indicated day we must choose the winner, publish his name and notify the lucky person. Thanks to Easypromos it is possible to communicate this in the publication itself and notify the winner via private message (when it is a comment draw), and thus be able to manage the delivery of the prize. In addition, we can publish the certificate of validity so that no one questions the result.
But creating a giveaway is really simple. To do this, we must share on our fan page an image of size 1,200 by 630 pixels that alludes to the prize or benefit that the winner will obtain or to the promotional mechanics. For example, if to participate you have to get a question right, the image can allude to the question or the answer. And we will accompany it with a brief text where we will inform about the prize, the mechanics and the day on which we will announce the name of the winner.
