The difference between in-game ads and game promotion ads lies in their purpose and placement within the gaming ecosystem.
In-game ads are advertisements shown within a game while a user is actively playing. These can appear as banners, pop-ups, or rewarded videos that players watch to gain in-game items or bonuses. For example, in strategy games like Dragon City, users might watch a short ad to speed up dragon breeding or earn free gems. These ads are designed to monetize existing gameplay without interrupting the overall experience too much.
On the other hand, game promotion ads are external advertisements aimed at attracting new players to download or try a particular game. These ads are often seen on social media, websites, or other apps and highlight the features, graphics, or special offers of a game—encouraging users to install it. A great example would be promotions for games featured on platforms like dragonscityapk.net, which entice users to explore titles like Dragon City through targeted campaigns.
Both ad types serve different roles but are essential in the mobile app gaming world. In-game ads help generate revenue from current players, while game promotion ads are crucial for growing the user base. Balancing both strategies ensures a game's success and sustainability.