Whether it is Ali's "Uni Marketing Global Marketing", Tencent's "ONE TENCENT", ByteDance's "O-5A-GROW" and JD Marketing 360, global marketing has become the main marketing force of media platforms.
On the one hand, the online media environment is complex, and consumers’ contacts are becoming more fragmented or list of phone numbers even powdered, which weakens the influence of brand owners on consumers; on the other hand, the disappearance of online traffic dividends has led to brand owners acquiring customers rising costs. To effectively influence consumers, brands must improve their omni-channel layout and effectively integrate all touchpoints to identify and market users. Global marketing came into being, and its fundamental purpose is to unify fragmented media resources and user data to achieve precise marketing and improve ROI.
Since Ali first proposed the concept of "global marketing" in 2016, major media have followed suit. What are the new trends in the global marketing of major media platforms in 2020?
In terms of traffic coverage, Super Huichuan forms a larger traffic ecology by integrating traffic such as UC and Shenma Search. Second, use the combination of search + information flow to reach target users in more scenarios. At the same time, in the transformation stage, the dynamic style and intelligent material library can be used to achieve thousands of people and thousands of faces. And by connecting to Tao Department, Alipay applet, etc., one-click conversion is realized in the back link.
In addition to helping enterprises improve the delivery effect in the full-link delivery, Super Huichuan's reassuring investment and compensation mechanism can help small and medium-sized business owners save advertising costs.
Multi-Multiple Single CRM
Product: Multi-Multiple Single CRM
When: February 2020
Category: CRM
Target: education and training industry customers
The multi-ride single CRM system launched by Alibaba's intelligent marketing platform and Dingding aims to help customers in the education and training industry get through post-link marketing. Multiplexing single CRM can realize the functions of lead collection, data tracking analysis, information management, etc., and improve the management efficiency of sales.
